About Us

Founded by an athlete to help future generations of athletes, Mental Masters Athlete understands that sports are a mental game as much as a physical one. We provide mental coaching for sports at every step of the athletic journey. We help kids and young adults learn their purpose in life and develop their mental skills both on and off the field.

Becoming a successful athlete takes more than talent; it takes strong mental health. We provide the tools and resources to help current athletes develop goals, understand where they are, where they want to go, and how to get there in a healthy way.

Mental health is just as crucial as physical health when you want to be a successful athlete now and in the future.

High school girls basketball team playing on the court on a rainy day.

Our Leadership Team

Brandon Fox Headshot

BJ Fox

Owner
and Coach

BJ is the founder of Mental Masters Athlete, drawing from his extensive background as a former collegiate and professional baseball player. He also has over 15 years of corporate leadership, and a wealth of experience in life coaching and mental coaching for sports.

His journey from elite athletics to the boardroom has uniquely equipped him to help others build mental resilience, enhance performance, and achieve peak potential in both personal and professional arenas.

As a college and professional baseball player, BJ learned firsthand the importance of mental toughness, focus, and preparation; qualities essential to success on the field and beyond. After transitioning out of sports, he applied these same principles to corporate leadership roles.  He has led teams with a results-oriented mindset, driving both individual and organizational success.

Now, as a mental skills coach, BJ helps athletes, professionals, and individuals sharpen their mental edge through tailored strategies focused on mindset development, stress management, and goal achievement. His approach combines the discipline of sports psychology with leadership principles honed in the corporate world, empowering clients to thrive under pressure and excel in any environment.

Brandon Fox Headshot

Eric Stamps

MENTAL SKILLS
COACH

Eric brings decades of basketball coaching experience to Mental Masters Athlete, shaped by a diverse journey through high school, collegiate, professional, and international levels. With a background in player development and team leadership, Eric has mentored athletes at every stage—from youth programs to NBA professionals.

Over the years, Eric’s dedication to player development helped over 300 athletes reach the collegiate and professional ranks. His passion and deep understanding of the game have earned him roles at institutions like Independence Community College, Emporia State, and Chadron State, as well as stints coaching in the ABA and internationally with FIBA China.

As a head coach and player development specialist, Eric has worked with NBA legends such as Paul Pierce, Kirk Hinrich, Drew Gooden, Tyronn Lue, and the WNBA’s Naphessa Collier. His international coaching tenure includes over 70 FIBA-level games and multiple championships in China, including gold at the Military World Test Games and 8 Nations Tournament.

Eric’s coaching philosophy is rooted in discipline, mentorship, and mental preparedness—guiding male and female athletes to perform under pressure, and grow on and off the court. His experience, humility, and leadership make him a cornerstone of Mental Masters’ mission to shape the complete athlete.

Brandon Fox Headshot

David Ricks

PLAYER DEVELOPMENT SPECIALIST

David leads our basketball development program with a rare combination of high-level playing experience, deep coaching insight, and a passion for helping athletes grow both mentally and physically.

A former All-State player in high school and All-American at St. Mary’s, David went on to compete professionally in the ABA league, gaining firsthand experience with the pressure, preparation, and mindset required to perform at the highest levels.

For more than 20 years, he has coached and mentored youth athletes across the country—many of whom have advanced to compete at the collegiate and professional levels. His focus isn’t just on developing better players, but on shaping better people through mental discipline, leadership, and life skills.

Beyond athletics, David has spent over a decade as a successful business owner in the insurance industry, providing him with a strong foundation in leadership, communication, and accountability. He brings that same clarity and drive to his role as a coach and mentor.

At his core, David is a family man who values balance—between ambition and well-being, between performance and purpose. His approach helps athletes not only elevate their game but also navigate life with confidence and resilience.

Our

VALUES

Treat others as you would like to be treated.
Leave it better than you found it.
Do everything right – not halfway.
Talk about others as if they are sitting next to you.
We succeed together and we fail together. 

 


We provide mental coaching for sports and life success. We’re always looking for athletes who are committed to reaching their potential.

Set yourself up for success with the

Mental Skills of a Champion

Start your journey today, or contact us with any questions!