Before the Spotlight: The High School Athlete – Staying Confident through Complication

by BJ Fox | Mar 9, 2026 | Confidence & Resilience

In this 3-part series, I’m talking about the mental game’s importance for athletes at different ages. Last time I talked about athletes up to grade 8. Now let’s look at athletes in high school. Sports and identity meet in high school. Performance begins to matter...

Before the Spotlight: The Mental Game for Younger Athletes – thru 8th Grade

by BJ Fox | Mar 6, 2026 | Confidence & Resilience

In this series I’m going to look at the importance of the mental game for athletes of different ages: through grade 8, high school athletes, and the athlete in college. Let’s start with the younger set. Athletics may seem simple at younger ages. Run fast.Work...

Mental Health Doesn’t Take Care of Itself

by BJ Fox | Mar 4, 2026 | Confidence & Resilience

Today I want to talk about an article a fellow coach sent my way. This article is from The Gauntlet, The University of Calgary’s student paper. The article,  “Behind the Jersey: The Mental Health Reality of Student Athletes” identifies something we...

U.S. Women’s Hockey: The Battle of the Mind in Sport and Life

by BJ Fox | Mar 1, 2026 | Confidence & Resilience

The U.S. Women’s Hockey Team had an accomplishment few teams around the world can claim at the 2026 Winter Olympics: They defeated Canada; they earned a Gold Medal; they were on top of their sport. However, the battle wasn’t over. Following the victory,...

Athletic Coaching Is For More Than Just the Game

by BJ Fox | Feb 21, 2026 | For Parents & Coaches

Many young people view their coaches as being there simply to help them win; or get a scholarship; or be successful on the field; or reach their potential; or achieve a championship. Of course winning and achieving success (and performing) is part of the process. But...

Confidence Is Built After Mistakes, Not Before Them

by BJ Fox | Jan 7, 2026 | Confidence & Resilience

Many times, the definition of confidence in sports is misunderstood. Athletes believe confidence means to always feel great while playing flawlessly and never make mistakes. However, true confidence is based upon having the ability to react once something has gone...

Five Simple Keys to Staying Locked In. Every Pitch.

by BJ Fox | Jan 5, 2026 | Focus & Mindset

Do you find yourself daydreaming while at bat? You could be sitting in the dugout, standing on first base, or waiting your turn in the on deck circle; but for some reason your thoughts wander. You miss a pitch, you’re slow to get out of the box, or you’re...